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Introduction
In recent years, we’ve seen a surge in celebrity-owned tequila brands, and one of the most talked-about is Kendall Jenner’s 818 Tequila.
With its sleek packaging and high-profile backing, this premium spirit has garnered significant attention from both cocktail drinkers and casual sippers alike.
But does it live up to the hype? In this expert review, we’ll delve into the history of 818 Tequila, examine its different expressions, discuss cultural appropriation concerns linked to celebrity tequilas like Casamigos Blanco by George Clooney, and ultimately determine if this upscale elixir warrants your hard-earned cash.
Key Takeaways:
- Kendall Jenner’s 818 Tequila brand is produced using traditional methods by La Cofradia distillery in Jalisco, Mexico.
- The three expressions of 818 Tequila are Blanco, Reposado, and Añejo. While the Reposado received positive reviews for its nuanced flavor profile and smoothness, reviewers found the vanilla-forward Blanco expression lacking in depth when mixed into cocktails like margaritas.
- Critics have accused celebrity-owned tequila brands like 818 Tequila of cultural appropriation. Ultimately, whether to support such brands or not depends on personal preference and values regarding authenticity.
818 Tequila: A Brief History
Kendall Jenner’s 818 Tequila brand was launched in 2021 and is produced by La Cofradia distillery in Jalisco, Mexico using traditional brick ovens and copper pot stills.
Kendall Jenner’s Involvement
As one of the most popular members of the Kardashian-Jenner clan, Kendall Jenner’s involvement with 818 Tequila has undoubtedly played a crucial role in the rapid popularity and success of this premium spirit.
Not only did Jenner actively promote her tequila on social media platforms such as Instagram – where she boasts over 180 million followers – but she also leveraged her star power and connections for collaborations, events, and endorsements from other A-list names.
The 818 Tequila Expressions
The 818 Tequila offers three expressions: Blanco, Reposado, and Añejo, each with its own unique flavor profile.
818 Tequila Blanco
818 Tequila Blanco is the flagship expression of Kendall Jenner’s 818 Tequila brand, produced from 100% blue Weber agave plants sourced in Jalisco, Mexico.
Boasting a minimalist bottle design with a lemon-yellow label and bold black block letters for the 818 brandings, it aims to make its mark on the tequila market.
However, not everyone seems to be impressed with this celebrity-endorsed spirit. Receiving low ratings such as 0 out of 5 from some reviewers, it has been criticized for potentially containing additives and lacking the characteristic agave flavor desired by many cocktail drinkers.
818 Tequila Reposado
One of the three expressions in the 818 Tequila lineup, the Reposado is a premium spirit that deserves attention from cocktail drinkers. Produced in Jalisco, Mexico, with Blue Weber agave harvested at peak maturity, this tequila boasts an ABV of 40% and commands an average price point of $60.
The tasting notes for 818 Tequila Reposado are rich and varied: hints of vanilla meld beautifully with fresh asparagus and bright citrus elements while maintaining a dessert-like sweetness anchored by baked caramel on the finish.
This expression has received rave reviews from critics who appreciate its good-to-great rating within the spectrum of celebrity-owned brands like Kendall Jenner’s premium tequila line.
818 Tequila Añejo
The 818 Tequila Añejo is the most expensive expression in the brand’s lineup, but is it worth the price? With an average cost of $74.99, this tequila boasts a rich amber color and strong notes of milk chocolate and toffee on the nose.
Upon tasting, one can expect to experience honey, maple, and oak flavors with dessert-like qualities similar to that of the 818 Reposado. Despite its high price tag, many find it smooth and enjoyable to drink, with a dominant vanilla flavor evident throughout.
However, some may note a lack of bright vegetal qualities compared to other expressions. It was produced at contract distillery La Cofradia in Jalisco, Mexico, alongside over 60 other brands of tequila– including celebrity-owned Casamigos–the pricey association with Kendall Jenner’s label has sparked controversy regarding its authenticity versus hype as well as accusations for alleged logo copying from another company.
Packaging And Presentation
The 818 Tequila bottles have a sleek design that exudes luxury and sophistication. The thick glass bottom and cylindrical body of the bottle provide an excellent grip, while the predominantly lemon-yellow label with black block letters makes it easy to spot on any liquor shelf.
The brand does not skimp on presentation either, making sure each bottle comes in a sturdy box with matching branding elements.
Overall, while packaging can add elegance and catch attention at once – especially for those after Celebrity brands – it cannot compensate for poor taste or lack of unique selling points!
Tasting 818 Tequila
When it comes to tasting 818 Tequila, there are different ways to enjoy it – neat, on ice, or in a margarita.
Neat
Sipping tequila neat is often considered the purest way to taste and appreciate its flavor profile. When trying 818 Tequila Blanco neat, one can immediately detect a strong vanilla aroma that dominates the palate before giving way to grassy flavors and mild bitterness on the finish.
While some may find the initial sweetness appealing, others might consider it too strong and artificial-tasting due to possible artificial flavoring additives.
However, those who enjoy a sweeter profile might find this tequila enjoyable, especially when served chilled or over ice.
On Ice
Serving 818 Tequila on ice can enhance the taste profile and bring out the herbal agave flavor while toning down the vanilla note. However, the bitterness still lingers on the finish.
Adding Cointreau and lime juice to create a Margarita cocktail is another popular option for mixing with 818 Tequila Blanco. Comparing it to other tequilas like Casamigos, which has a more versatile flavor profile for mixing cocktails, highlights how 818 Tequila lacks depth and complexity.
In A Margarita
When it comes to drinking tequila, one of the most popular ways is through a margarita. However, in this review of 818 Tequila Blanco, the author found that it didn’t quite hit the mark in this classic cocktail.
While it’s true that taste is subjective, the overall flavor profile of this tequila lacked balance and depth when mixed with Cointreau and lime juice. Compared to its competitor Casamigos Blanco, which was preferred by the author for its freshness in a margarita cocktail at a more affordable price point.
Comparing 818 Tequila To Competitors
How does 818 Tequila stack up against other premium tequilas like Casamigos Blanco? Find out in our comparison section.
Casamigos Blanco
Casamigos Blanco is a popular tequila that has gained recognition for its smooth and versatile flavor profile, making it a go-to choice for many cocktail drinkers.
| Aspect | Casamigos Blanco |
|---|---|
| Ownership | Co-founded by George Clooney, Rande Gerber, and Mike Meldman |
| Production | Made in Jalisco, Mexico, from 100% blue Weber agave plants |
| Tasting Notes | Agave-forward flavor with hints of citrus and vanilla, well-balanced |
| Price Range | Average of $45 for a 750ml bottle |
| ABV | 40% (80 proof) |
| Popularity | Well-received by casual drinkers and cocktail enthusiasts alike |
| Versatility | Excellent for sipping neat, on ice, or in various cocktails |
| Comparison to 818 Tequila | The more balanced and agave-forward flavor profile makes it more suitable for cocktails. |
Addressing Cultural Appropriation Concerns
The launch of 818 Tequila has been met with concerns over cultural appropriation. Critics have accused the brand, which is owned by Kendall Jenner, of profiting off Mexican tradition and culture without properly acknowledging or honoring it.
However, it’s worth noting that the tequila is produced in Mexico and uses blue Weber agave from the Los Valles region.
However, some consumers remain skeptical about celebrity-owned brands like 818 Tequila. They argue that these brands are often launched without much thought or care given to their impact on local communities or smaller tequila makers.
While there can certainly be valid arguments made against such brands, it’s also important to acknowledge that many celebrities work closely with established producers to create high-quality spirits.
It’s crucial to remember that cultural appropriation can be a sensitive and complex issue, particularly when it comes to products like alcohol that are deeply tied to national identity and heritage.
Brands should always strive to respect and honor the cultures they’re drawing inspiration from while creating unique products with their own distinct flair.
FAQ
What distinguishes Expert 818 Tequila from other premium spirits on the market?
Expert 818 Tequila is made from 100% Weber Blue Agave grown in the highlands of Jalisco, Mexico, and undergoes a unique double distillation process that results in a smooth taste profile with complex flavor notes.
How should I serve Expert 818 Tequila to experience its flavors fully?
Experts recommend sipping this tequila neat at room temperature to experience the full range of flavors and aromas. Alternatively, it can be enjoyed as part of a cocktail or mixed drink.
Is Expert 818 Tequila worth the investment?
Many people believe that Expert 818 Tequila is well worth the cost due to its high-quality production process and superior taste profile. However, ultimately it depends on personal preference and budget.
Where can I purchase Expert 818 Tequila?
Expert 818 Tequila is available for purchase online through their official website or from select retailers nationwide that carry premium spirits brands.
Conclusion: Is 818 Tequila Worth The Hype?
After conducting a thorough review, we have come to the conclusion that 818 Tequila may not be worth the hype. While it is certainly a premium spirit and boasts impressive packaging and celebrity branding, its lack of depth and complexity make it unsuitable for use in cocktails.
Additionally, some reviewers have noted potential manipulation or additives in the tequila. However, the taste is subjective, and some may find the vanilla-forward flavor profile enjoyable or mixed with simple mixers like soda or tonic water.
